Trends in Japanese newspapers, magazines and the free press

This article (translated from the Japanese for WARC) discusses the major economic and advertising trends in Japan's newspaper, magazine and free press sectors during 2007 and early 2008.

Trends in Japanese Newspapers, Magazines and the Free Press

NEWSPAPERS

A Growth of Larger Print and Decrease in Columns per Page Observing the activities of newspapers across the country, both regional and local newspapers have begun to increase their print size and reduce the number of columns per page. According to the Japan Newspaper Publishers & Editors Association, as of April 25, 2008, 24 newspaper companies had changed over to the 12-column format, while 29 companies had increased their print size without making any changes to the number of columns per page. 

It appears that the adoption of large...

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