Sainsbury's: Christmas in a Day - The real story of Christmas

This case study explains how Sainsbury's, the UK supermarket, delivered its best ever Christmas results in 2013 with a content marketing strategy.

Sainsbury's: Christmas in a Day – The real story of Christmas

Principal authors: Cat Wiles, Craig Mawdsley and Imogen Peck, AMV BBDO; Rebecca Harper, Blue Rubicon; Anna Hancock, Charlotte Wells and David Wilding, PHD Media; Mark Given, Sainsbury'sContributing authors: Jamie Doubleday, PHD Media; Aleksander Reichel, Oliver Kunze and Pete Zezulka, AMV BBDO; Simon Hall and Nathan Guerra, Google

A request from the authors:

If you would like to watch the ‘Christmas in a Day’ film, you can find it here

Or if you’re pushed for time, you can watch the 3.5mins trailer here

Introduction

In...

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