Personalised marketing: Walking the line between contextual and creepy

This event report discusses how innovative technology, and the access to data it provides, enables brands to deliver more personalised marketing and services to consumers.

Personalised marketing: Walking the line between contextual and creepy

Lena RolandWarc

Contextual integration, relevancy and privacy were the major themes explored at Now / Next / Why, an event held by Contagious, a marketing and branding consultancy, in...