Newby: The Finest Tea Collection packaging designs
Campaign details
Category name: BeveragesAgency: Lewis MoberlyAdvertiser: Newby
Executive summary
Newby - the finest tea collection
The Waitrose tea buyer recommended Lewis Moberly to Newby...
Newby: The Finest Tea Collection packaging designs
This case study describes how Newby, the tea brand, achieved record-breaking sales in the UK as a result of a redesign taking in the cultural and artistic heritage of the product, to better target Waitrose customers.
