Newby: The Finest Tea Collection packaging designs

This case study describes how Newby, the tea brand, achieved record-breaking sales in the UK as a result of a redesign taking in the cultural and artistic heritage of the product, to better target Waitrose customers.

Newby: The Finest Tea Collection packaging designs

Campaign details

Category name: BeveragesAgency: Lewis MoberlyAdvertiser: Newby

Executive summary

Newby - the finest tea collection

The Waitrose tea buyer recommended Lewis Moberly to Newby...