From the editor: Food for thought
Colin GrimshawWarc
The Wikipedia entry for food marketing leads with a couple of extraordinary facts – no less than 56 companies are involved in the making and marketing of one can of chicken noodle soup. And food marketing is the largest non-government employer in the US.
Getting food to market requires an unrivalled collaboration of activities that straddles agriculture, technology, science, manufacturing, logistics, retail and, of course, marketing, all allied to one brand objective that satisfies a consumer desire. It's a complex business, and as this month's AdmapFocus on Marketing Food...