The Role of Visual Attention in Internet Advertising: Eleven Questions and a Score of Answers

Adam S. Greenberg

Carnegie Mellon University

The Journal of Advertising Research, much like any reputable academic journal, takes a great deal of fierce pride in the deliberate steps it takes in bringing a study to publication. Our review process insists that the route to these pages is a course protected by a long, deliberate peer-to-peer program. And, as any author will attest, we do not stop fine-tuning until we are convinced that an article is ready to provide service to our dual audience of academic and marketing-research/advertising practitioners.

We are proud of the diligence we bring to our process but, in publishing and in horseshoes, sometimes you get lucky by simply being in the right place at the right time.

Briefly: Ted McConnell, EVP/digital at the Advertising Research Foundation (ARF)—the publisher of this Journal—was scouting for some fresh answers on some vexing questions about digital marketing.