Identify consumer moments and touchpoints that drive growth
Philip SutcliffeTNS Global
The best opportunities for real-time marketing occur when target audiences are most open and receptive, and when the brand has a genuine contribution to make. Brands need to develop real-time radar to identify these targeting sweet spots.
In a world where digital technology has created seemingly endless new marketing possibilities, successful brands enlist these technologies in the service of a clearly defined strategy that helps them to identify the opportunities that really matter. Increasingly, these opportunities are moment-specific and can be accessed by using the right touchpoints at...