ESOMAR Congress 2009: brands and consumers in the downturn

James Aitchison

In this article, WARC’s James Aitchison reports from the first day of the ESOMAR Congress 2009, held in Montreux.

ESOMAR Congress 2009: brands and consumers in the downturn

James Aitchison

Welcome to recession - and recovery?

The opening day of Congress 2009 has been dominated by the major theme of our times: recession. It was not overt in the welcoming address by Gunilla Broadbent, ESOMAR President, but certainly lurking.

That market research grew 4% in 2008 to a global value of $32bn is good news, although the really bad news surrounding the world economy didn't break until late in the third quarter of the year. It would be interesting to see figures from then until now.

And, spending aside, two...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands