Volvo Cars UK: LifePaint
Matthew Gladstone and Wiktor Skoog
Campaign details
Brand owner: Volvo CarsLead agency: Grey LondonBrand: Volvo Cars UKCountry: United KingdomIndustry: AutomotiveChannels used: Content marketing, Direct marketing, Earned media, buzz, Events & experiential, Internet - microsites, Online video, Packaging & design, Point-of-purchase, in-store, Product placement, Product sampling, Public relations, Social media, Word of mouth, advocacyMedia budget: Up to $500k
Executive Summary
Volvo is famous for safety. But in the cluttered, competitive space of automotive marketing, safety was becoming a hygiene factor. Hence, the brand was struggling...