Volvo Cars UK: LifePaint

This case study describes how Volvo, a car brand in the UK, partnered with a paint company to create an innovative reflective paint to provide safety to cyclists, to make safety – and by extension Volvo – exciting again.

Volvo Cars UK: LifePaint

Matthew Gladstone and Wiktor Skoog

Campaign details

Brand owner: Volvo CarsLead agency: Grey LondonBrand: Volvo Cars UKCountry: United KingdomIndustry: AutomotiveChannels used:Content marketing, Direct marketing, Earned media, buzz,...