V8 Supercars: Facebook Powered Slot Cars

Agency: GPY&R Brisbane

Advertiser: V8 Supercars

Author: Phil McDonald

Total Campaign Expenditure: Under $500K

Executive Summary

With an on-going goal to attract more, younger fans to the sport we were tasked with selling tickets via social media to the Sydney Telstra 500 V8 Race.

We developed a Facebook App called the Fanatic 500 allowing the world's first Facebook powered, V8, slot car race between Ford and Holden to take place.

With just $30,000 we achieved the following results in just 9 days:

  • $1,739,320 in ticket sales far exceeding the sales objective of $200,000
  • A 70% year on year increase in content sharing by fans
  • A 68% increase in fan engagement in social media

Strategic communications challenge

V8 Supercars (V8SC) is one of Australia's most popular sports with a diverse following. In recent years younger fans have been engaging with the sport through not just Television coverage, but also a number of key digital mediums including the V8 Supercars Facebook page.