O2: Employee Engagement

In order to prove the value of its products and services, O2 developed relationships with HR directors by combining a selection and selling them as the way to a happier, more productive workforce.

O2: Employee Engagement

ARCHIBALD INGALL STRETTON…

CLIENT • O2

THE TEAM • Laila Milborrow, Paul Pearson, Matt Morley-Brown, Steve Stretton, Steve Jenkins, Chris Dodson, Paul Grainger, Ellis Faint. Other contributor.VJWWams Lea.

WHAT IS WONDERFUL ABOUT THIS WORK? • At the height of the 2009 recession, happiness was a rare commodity. We persuaded O2 to offer corporate HR directors a chance to raise spirits and profits. Results far outstripped targets, with a 45% uplift in calls and numerous visits to the campaign microsite.

OBJECTIVES• Develop relationships with HR directors in corporate organisations...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands