The march of the Millennials
Caroline Hayter Acacia AvenueAlex Dewdney qualitative researcher
In the September issue of Market Leader, a group of Millennials explained why they were often described as 'the disruptive generation'. In this article, Caroline Hayter and Alex Dewdney examine what this generation are like as consumers – and how best to market to them.
Millennials are not a new topic to marketers, but their impact is finally making its way far beyond the first question that marketers ask, which is: 'How to market to them?'
There are more than 1.8 billion Millennials...