Sokolove Law: Mesothelioma Resource Center Website Re-design

BKV

ENTRY INFORMATION

Category: Business and Consumer Services
Country where program ran: USA
Date program started/ended: August 2009 - Present

Product Description: MesoRC.com is the resource center that Sokolove Law maintains for Mesothelioma victims (a rare form of cancer caused by Asbestos exposure). This site serves the dual purpose of providing victims and families with a community and resource site as well as a lead generator for the firm.

Advertiser/Client Name: Sokolove Law
Website: Media Channels: www.mesorc.com

STRATEGY

Marketplace Challenge:

∼2,500 people are diagnosed with Mesothelioma every year. Once someone has been diagnosed, they have a short time to live. There is no cure, and the treatments are not successful at prolonging their life.