GoJiyo.com: The world's first browser-based online 3D virtual world
Brand owner: Godrej Industries
Agency: Customer Centria Enterprise Solutions
Campaign duration: 1-3 years
Media budget (USD): $1m-$3m
Channels used: Website, online services, Branded content, Direct marketing, Email marketing ,Events and experiential, Games and competitions , Internet – display, Internet – general, Internet - microsites, widgets, Internet – search, Online video, Social media, Television,Word of mouth and viral
This case study explains how the $2.6 billion Godrej Group created a 3D interactive platform in a bid to engage with the impatient, upwardly mobile young people of India in an innovative and experiential manner.