China's mobile report: Transactional marketing and other trend insights from Tencent
Low Lai ChowWarc
China is a benchmark for the world's developing nations, according to Seng Yee Lau, senior evp, Tencent Holdings and president of its Online Media Group. Delivering a keynote address at the MMA Forum Singapore, held in May 2014, he contrasted the digital economy's current contribution to the country's GDP – around 3.5% – with what might be possible in the future, citing the case of the UK, where, on some forecasts, e-commerce could account for as much as 20% of GDP by 2017. "That's a...