The new code of loyalty
Shaziya KhanJWT
Loyalty cannot be taken for granted in a choice-rich world. The good news, however, is that all brands, both old and young, can apply a new code to help them refresh and recruit loyalty.
Brand loyalty uncovered
This article is part of a collection of pieces on brand loyalty. Read more.
The old code of trust defined old loyalty - such as long-lasting association ('for generations we have been using…'), well-known names ('household name'), dependable quality ('standard company') - which evoked trust and won loyalty.
But now there is a...