American Heart Association - Inspiring Action to Save Lives

Gotham New York used unconventional approaches to help the American Heart Association in their campaign to save lives.

American Heart Association – Inspiring Action to Save Lives

Gotham, New York

In this industry we often say that while our work is without a doubt important, it isn't a matter of life and death. This is a unique case where it was.

Hundreds of thousands of people die from sudden cardiac arrest every year. Unfortunately, the majority of them could have been saved if the people around them performed a single act: CPR.

The American Heart Association wanted to change this so they came to us with a simplified way to help that no longer required mouth-to-mouth breathing –...

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