Trends Snapshot: Livestreaming apps - the value of Periscope and Meerkat for brands

This article explains how brands are using livestreaming apps, such as Periscope and Meerkat, to engage with consumers in an immediate and transparent way through live digital video.

Trends Snapshot: Livestreaming apps – the value of Periscope and Meerkat for brands

This Trend Snapshot includes:

  • Trend overview: what it is and why it's important

  • Brands ahead of the curve: examples from Ghirardelli, Universal Music Group and BuzzFeed, among others

  • What it means for brands: expert insight from Luis Aguilar of RadiumOne and Paul Armstrong of HERE/FORTH

  • What can we expect: where this trend might lead

  • Next steps: how to get involved

  • Further reading: where to find more on this subject

Trend overview

Digital video is an increasingly vital cog in the marketing...

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