Five barriers holding brands back from truth-based marketing

In the current age, a brand's image is partly the product of the conversations and experiences of consumers.

Five barriers holding brands back from truth-based marketing

Sue UnermanMediacom

Can you handle the truth? Moreover, can your client's brand handle it?

In the current age, where a brand's image is not the exclusive result of marketers' carefully crafted brand architecture but also the product of conversations and experiences among millions of consumers, I am convinced that the way for a brand to win is by … telling the truth.

To those marketers who continue to resist this argument, a survey by MediaCom's Real World Insight team should provide a jolt. It revealed that whilst 68% of the UK...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands