Speed Read – Connected: The Amazing Power of Social Networks and How They Shape Our Lives
Nicholas Christakis and James Fowler, Harper Press (2010) (view on Amazon)
Nicholas Christakis is a physician and professor at Harvard University and James Fowler is a professor at the University of California, appointed in the Department of Political Science and at the Center for Wireless and Population Health Systems.
Connected argues that personal behaviour is deeply affected by the social networks that people are involved in and that people one barely knows can have a profound impact on actions that we think are autonomous. They believe that social networks explain how society works and argue that they must be tended in order to enhance positive effects and mitigate negative ones.