Caja Madrid: La Dolce Vita

Shackleton

ENTRY INFORMATION

Category: Financial Products and Services

Country where program ran: Spain

Date program started/ended: 04/01/2009

Product Description: LA DOLCE VITA Portfolio Management

Personalized advice in choosing the most appropriate investment portfolio, active portfolio management to optimize client investments and professional management.

A unique and exclusive financial product launched by Caja Madrid that provides advanced world-class investment solutions.

Advertiser/Client Name: Caja Madrid

Media Channels:

Direct Mail

Other

Website: http://www.judgingishard.com/campana/echo/ladolcevita

STRATEGY

Marketplace Challenge:

Among the many financial products that Caja Madrid launches every year, some are particularly significant given the value of the target they address, targets that are extremely important for the institution given the size of their investments.