Caja Madrid: La Dolce Vita
Shackleton
ENTRY INFORMATION
Category: Financial Products and Services
Country where program ran: Spain
Date program started/ended: 04/01/2009
Product Description: LA DOLCE VITA Portfolio Management
Personalized advice in choosing the most appropriate investment portfolio, active portfolio management to optimize client investments and professional management.
A unique and exclusive financial product launched by Caja Madrid that provides advanced world-class investment solutions.
Advertiser/Client Name: Caja Madrid
Media Channels:
Direct Mail
Other
Website: http://www.judgingishard.com/campana/echo/ladolcevita
STRATEGY
Marketplace Challenge:
Among the many financial products that Caja Madrid launches every year, some are particularly significant given...