Tate & Lyle Royal Icing Sugar: A match made in heaven – bold design, great sales
Agency: Design BridgeClient: Tate & Lyle SugarsCategory: Packaging, Branded Food
Executive summary
The Tate & Lyle limited edition Royal Icing Sugar pack was created by Design Bridge to link the brand to an important moment in British history, the marriage of William to Kate in April 2011, whilst continuing to build a warm and authentic brand personality based on the 'Taste & Smile' brand redesign in 2010.
The objective was to raise retailer and consumer talkability,and to...