Xercise4Less rebrand

This case study describes how Xercise4Less, a new budget gym, developed its brand to deliver growth across the UK.

Xercise4Less rebrand

Agency: The Engine RoomClient: Xercise4LessBrand: Xercise4Less Category: Brand Identity - under £100,000

Executive summary

"XERCISE4LESS HAVE INCREASED THEIR PROJECTED 3-YEAR CLUB GROWTH FIGURE FROM 40 TO 100+ SITES ACROSS THE UK AND HAVE GAINED OVER 69,000 NEW MEMBERS IN JUST 2 YEARS"

The privately-owned 'Xercise Health Club and Fitness' was established in 2006 in Castleford, West Yorkshire. In 2009, the management team made the strategic decision to position the business in the emerging budget gym sector and 'Xercise4Less' was born. By 2011, the business spanned three sites across Northern England with...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands