TV strategy: Second-screen social opportunity
Lowe Campbell Ewald
TV events and the second screen are match perfect. If content is easy to access, relevant, exclusive and timely, then the second screen experience will chime with consumers and drive business.
This article is part of a collection of pieces on perfecting TV advertising strategy. Read more.
When we add the personalisation, utility, ubiquity, proximity and immediacy of portable digital devices to the notoriety and popularity of television events, we arrive at what's arguably the most powerful and compelling combination of media today. Match perfect.