TV strategy: Second-screen social opportunity

Tom Talbert

This article sets out the opportunity presented by live TV for social media integration, using examples of awards and sports events.

Digital media consumption
Experiential marketing
Devices & apps
Social media audiences
Social media planning & buying
TV & Connected TV audiences
TV & Connected TV effectiveness
TV & Connected TV planning & buying
United States
Media consumption

TV strategy: Second-screen social opportunity

Tom TalbertLowe Campbell Ewald

TV events and the second screen are match perfect. If content is easy to access, relevant, exclusive and timely, then the second screen experience will chime with consumers and...

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