Global consumer attitudes to home ownership: In search of a room of one's own

This report explores attitudes towards home ownership around the world as more people own their homes or aspire to ownership, and markets have become increasingly intertwined.
  • Demand for housing is driven by both a need for shelter and the 'feel good' factor associated with housing as an asset.
  • Housing markets are increasingly interconnected around the world, as people buy second homes abroad or invest based on remittances relatives abroad.
  • At the same time, the character of housing demand is changing, as more people move to cities and households shrink.
  • Having lived through the recent house price crash, some young people are disillusioned with buying a home but this is likely to change as they get older....

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