Debunking marketing's myths - insights from the AMEs 2012

Two sessions at the 2012 Asian Marketing Effectiveness Festival put many of the assumptions brands and agencies make about marketing communications under the spotlight.

Debunking marketing's myths – insights from the AMEs 2012

David TiltmanWarc

Two sessions at the 2012 Asian Marketing Effectiveness Festival put many of the assumptions brands and agencies make about marketing communications under the spotlight.

Professor...