Volkswagen: Don't make up and drive

DDB Tribal Berlin

Advertiser: Volkswagen Group
Brand: Volkswagen
Country: Germany


Our objective was to make driving safer and position VW as a responsible company engaging in safe driving.

Each year Car companies invest billions of $ into developing and advertising their latest safety features: from Line-Assistant, to Electronic Stability Control, ICRS and many many more. Yet despite all these innovations, crashes still happen at a shocking rate and the numbers are not significantly shrinking. How is that possible?

While these innovations are pushing the boundaries of technology the most significant cause of car crashes remains unchanged: the people. Even worse: while these features certainly do a great job of making cars safer, exactly this fact might lull people into believing that they can rely on their cars to avoid accidents.