Sizmek Video Index 2015: Analysis, strategies and benchmarks

This index gives an overview of video advertising in 2015, considering in particular its avid millennial audience.
  • According to Sizmek data, spending on in-stream video advertising has more than tripled since 2013, and increased by nearly 12 times since 2012.
  • Digital video is increasing overall at rates that are impacting consumer use and advertising spending.
  • The index contains statistics on media absorption, in-stream and rich media, video performance and growth by region..
  • Sizmek data are collected from ads served via the Sizmek MDX Platform, which represents marketing activity for over 3,400 agencies, 17,000 brand advertisers, and 22,000 global web publishers in over 70 countries....

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