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TV ad effectiveness: Making connections
Consumer brands either use advertising to connect with existing customers to strengthen their attachment to the brand, or they connect a new idea or feeling to consumers’ existing neural network of beliefs to stretch what the brand means to them.
By only relying on personal opinions or guesswork, not facts, you risk wasting millions of dollars, losing credibility and impact.
Access unbiased, evidence-based insights that save you time and help you make marketing choices that work.
WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.
Strategy Partner, Fetch
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