SapientNitro: SpeakEmoji
Campaign details
Brand: SapientNitroAgency: SapientNitroCategory: MessagingRegion: EMEA
Objective:
SpeakEmoji was a self-promotional project, gifted to our clients-and the world-just before Christmas 2015. The objective was to entertain our clients in a way that would demonstrate our technical creative and be picked up by industry press and the media.
The Context:
In 2015, something strange was happening to our language. One of the foundations of modern civilization 'the written word' was seemingly under attack from an unlikely assailant: the smiley face, or 'as we have recently come to know it' the emoji....