Connecting with today's kids
Close your eyes. Imagine you are nine years
old again. Oh, come on. It can't be that hard. Let's think back
to a typical Saturday morning. Okay, now I see that smile on your
face. You got it: no school today. Today is your day. You run to
the kitchen, grab that bowl of cereal, and head to the closest TV
set you can find.
You turn the 'dial' to the channel that you
know has your shows.... cartoons! Oh yeah...
And then you are interrupted by a 'a word
from our sponsors.' Suddenly, the room is filled with your
- 'The world's biggest toy store, Toys 'R Us. The biggest
collection, Toys 'R Us.'