Creating 'KIDnections':

Connecting with today's kids

Mindy Stockfield
Cartoon Network


Close your eyes. Imagine you are nine years old again. Oh, come on. It can't be that hard. Let's think back to a typical Saturday morning. Okay, now I see that smile on your face. You got it: no school today. Today is your day. You run to the kitchen, grab that bowl of cereal, and head to the closest TV set you can find.

You turn the 'dial' to the channel that you know has your shows.... cartoons! Oh yeah...

And then you are interrupted by a 'a word from our sponsors.' Suddenly, the room is filled with your favorite tune....

'The world's biggest toy store, Toys 'R Us. The biggest collection, Toys 'R Us.'