Gillette Mach3: W.A.L.S. - Women Against Lazy Stubble (BBDO entry)

Gillette, the Procter and Gamble brand, wanted to encourage India's men to shave more often, shedding the prevailing "unshaven look" endorsed by role models.

Gillette Mach3: W.A.L.S. - Women Against Lazy Stubble (BBDO entry)

The Warc Prize for Asian Strategy is the first Asian competition set up to reward brilliant strategic thinking in marketing. Marketers and agencies across Asia (excluding Pacific Asia)...