Speed Read – Celebrate effectiveness

Nick Southgate

This Speed Read was originally published in Admap - April 2013 issue.

Advertising Works 21 offers templates for investing marketing spend wisely and being accountable for that budget but many also give insight into how great creative ideas are nurtured and applied as well as arguing for advertising's worth

Advertising Works 21, edited by Marie Oldham, details the 24 gold and silver award-winning papers from the IPA Effectiveness Awards, as well as summaries of the 11 bronze winners. It also includes six new learning chapters written by experts across the industry providing further insight and analysis.

Central ideas and arguments