How Brands Manage Social Content at Scale: Insights from IAB Innovation Days 2012

Geoffrey Precourt

Consumers are multi-tasking to such a degree that the average 'day' has been stretched from 24 hours to nearly 30 in terms of the amount they accomplish.

How brands manage social content at scale: Insights from IAB Innovation Days 2012

Geoffrey PrecourtWarc

Consumers are multi-tasking. In fact, they're multi-tasking both work and play to such a degree that the average 'day' has been stretched from 24 hours to nearly 30 in terms of the amount they accomplish. Not only are they spending more time on non-leisure activities (9.2 hours, compared to 7.6 in a non-extended day), but media consumption has increased more than 50%.

'Screens to the nth – What People Are Doing and Why', an Interactive Advertising Bureau (IAB) study developed in partnership with...

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