Adstats: Global advertising spend
These charts highlight Warc’s latest data on 2009 global ad spend.
A full PowerPoint presentation of these charts can be downloaded here or click below links for individual slides.
- Trends in global ad spend
- Global ad spend by medium
- Top 5 markets' major media share
- Major regional ad spend by medium
- Global share by region
- Annual growth in key markets
Key points include:
- The economic slowdown saw global spend fall by 14.2% over 2008, to $350bn.
- Of this, 41% was spent in North America, 37% in Europe and 15%...