Healthcare marketing: Nudging Americans into healthier behaviours

Carol Foley and Denise Fedewa
Leo Burnett Worldwide

Changes to the US healthcare system, coupled with a population whose health is deteriorating, are increasing the pressure to move people towards preventative behaviours. New research has illuminated the communication approaches necessary to produce the desired shift to prevention and forms a basis on which various industry constituents can further customise their specific category models.

Healthcare Marketing

This article is part of a collection of articles on healthcare marketing. Read more.

As healthcare in the United States transitions from a treatment model to a prevention model, diverse constituencies in the health and wellness space share a similar question: how can we influence people to effectively engage with their health in more preventative ways?