Museo Memoria y Tolerancia: Tweetbullets

Ogilvy & Mather Mexico City

Advertiser: Museo Memoria Y Tolerancia (Memory And Tolerance Museum)
Brand: Museo Memoria y Tolerancia
Country: Mexico

Objectives

Mexico City is the city with the most museums in the world (more than Paris itself), with around 150 of them, and about 4.5 million people visiting those museums every year. Even Mexico City has been named by Frommer's as one of the "10 Best Cities in the World for Museums."

Museo Memoria y Tolerancia (MMyT), is a young museum with a different proposal. Through two main areas (Memory and Tolerance), with shocking but beautifully arranged exhibitions, has the mission of spreading the importance of tolerance and diversity, by creating awareness through historic memories, particularly genocides (from WWII to Somalia) and other crimes. But also to alert about the dangers of indifference, discrimination and violence, in order to create responsibility, respect and consciousness in every person.