Score a bull's-eye
Amy Syracuse
Marketing has long been considered a right-brain profession, the domain of freethinkers for whom creativity and intuition trump analysis and logic. But in an ultracompetitive marketplace, it's not enough to execute vital business strategies with half a brain, so to speak. Not only are deep data mining and complex analysis equal partners in the process, but they're also essential to understanding customers and uncovering indications of their future wants and needs.
The gap between the art and science of marketing is where business intelligence (BI) technologies flourish – in a big way, in fact. Stamford,...