Uber goes big with A/B testing, localization and experiential marketing
With ride-hailing service Uber now ubiquitous in more than 450 cities and 70 countries worldwide, it's easy to forget that the service started small.
In Hong Kong, home to...
Uber goes big with A/B testing, localization and experiential marketing
This article outlines how Uber, the ride-hailing app, built its presence in Hong Kong with A/B testing, experiential marketing and a highly-localized approach to omni-channel outreach.
