Uber goes big with A/B testing, localization and experiential marketing
With ride-hailing service Uber now ubiquitous in more than 450 cities and 70 countries worldwide, it's easy to forget that the service started small.
In Hong Kong, home to...
With ride-hailing service Uber now ubiquitous in more than 450 cities and 70 countries worldwide, it's easy to forget that the service started small.
In Hong Kong, home to...
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