Speed Read: Ogilvy on Advertising

Elly Woolston

This Speed Read was originally published in Admap - June 2011 issue.

David Ogilvy's classic book exhorts advertising practitioners to always remain curious and open to new ideas and methods, no matter how successful they are. It is as relevant and useful today as when it was first published in 1983

Ogilvy on Advertising offers advice and top tips on ‘how to go about your work’ in advertising. The book provides some specific guidance on producing advertisements for magazines, newspapers, television and radio. As the author, David Ogilvy, says: “This is not a book for readers who think they already know all there is to be known about advertising. It is for young hopefuls – and veterans who are still in search of ways to improve their batting average at the cash register.”