Hyundai A-League: The Great Christmas Wrapping Swindle

In Australia, Boxing Day is traditionally spent watching cricket or eating leftovers from Christmas Day.

Hyundai A-League: The Great Christmas Wrapping Swindle

Lowe Sydney

SUMMARY

BRIEF:

Sell tickets to a Boxing Day football match between neighbourhood rivals, Gold Coast and Brisbane.

PROBLEM:

Our target was fickle, with the season average attendance a dismal 4000 per game.

To make matters worse, Boxing Day in Australia is usually reserved for watching cricket and finishing off leftover food from Christmas Day.

SOLUTION:

Free Gift Wrapping stalls throughout Brisbane in the lead up to Xmas. The paper appeared normal but actually featured tiny illustrations of Brisbane players in compromising situations. Thousands of shoppers, too preoccupied by their last minute...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands