Outdoor Lives and Outdoor Advertising in Hong Kong
Kinetic's 'Moving World Asia' research looks at consumers' everyday lives, and how they interact with different media, in five key markets: Hong Kong, Malaysia, Singapore, Thailand and the Philippines. The study's themes include urbanisation, rise of leisure time, travel, shopping and technology.
Hong Kong's residents are some of the most connected in the survey – the city (technically a Special Administrative Region of China) has a 184% mobile penetration, and Hong Kongers spend 1.5 hours a day taking personal calls or responding to personal SMS – more than any other country in the survey. With a mean age of 40, it is has the oldest consumers in the survey.
Urban population: Over 7 million (est)
Rural population: N/A
% of people living in urban areas: 100%