LENOR INFUSIONS – THE AFFAIR (GOLD)
Client: Procter&GambleBrand: Lenor InfusionsCampaign: The AffairCategory: Product/Service Launch
It's no exaggeration to say that the brand changed the colour palette of the category, bringing darkness where once there was only light. Lenor created a premium and exotic positioning with darker packaging and more luxurious fragrances to meet a previously unidentified consumer need. Lenor turned a functional task into a sensorial pleasure. By 2005, Lenor had established a brand positioning of providing personal moments of pleasure, differentiating from the category generic positioning it had formerly shared with Comfort....