Directorate-General Health & Consumers (DG SANCO): Ex-smokers are Unstoppable
Client: European CommissionBrand: Directorate-General Health & Consumers (DG SANCO)Agency: Saatchi & Saatchi BrusselsCategory: General Healthcare & OTC ProductsCountry: Belgium
Every year, 695,000 Europeans die because of smoking. Smoking continues to be the largest single cause of preventable death and disease in the European Union (EU). Research shows that, on average, 21% of European smokers have tried to quit at least once in the past year. However, research also indicates that they are not always successful.
Anti-tobacco campaigns are not new but until...