Neuroscience in practice
Thom NobleNeuroStrata
This is a summary article. Read the full definitive guide on Warc and in Admap
Through neuroscience, we can determine how people really respond, not how they think they should respond. Thom Noble of NeuroStrata examines how neuroscience can be used to improve the accuracy and quality of market research.
To date, the new field of neuromarketing research has created excitement, optimism, scepticism and rejection in equal measure. Researchers and planners are universally intrigued at the potential that neuroscience may offer, but unsure of how it may be applied, to what benefit,...