Warc Prize for Asian Strategy 2013: The view from the outside

Fredrik Sarnblad

Fredrik Sarnblad, a judge for the Warc Prize for Asian Strategy 2013 and SVP, Group Strategy Director at Mullen, comments on the entries in this brief article.

Warc Prize for Asian Strategy 2013: The view from the outside

Fredrik SarnbladMullen

It was a true personal pleasure to judge this year's entries to the Warc Prize for Asian Strategy, as it provided an opportunity to see examples of some of the best strategic thinking in Asia. The quality of papers and strategic thinking demonstrated in them were impressively high overall. The majority of papers did a great job at clearly defining objectives and providing corresponding quantitative results to prove effectiveness. The papers that rose to the top also did a great job at clearly linking...

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