WARC Online Research 2008

John Griffiths, Planning Above and Beyond, reports on WARC's Online Research Conference 2008, held in London, 4-5 March 2008.

WARC Online Research 2008

The second phase of online researchMike Cooke26 February 2008

In the first of a series of guest posts from speakers at Online Research 2008, Mike Cooke, Global Director: Online Development, GfK NOP, shares his thoughts on the challenges and opportunities facing online research. Mike is the Conference Chairman, and will be speaking further on the issues facing the industry in his opening and closing remarks on both days of the event.

We are entering the second phase of the evolution of online research. The first wave was all about representation and the growth of...

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