Flying With the Simpsons: An Award Winning Research Paper That Helped Air New Zealand Reinvent the Long Haul Air Travel
Synovate Ltd, New Zealand
Air New Zealand, New Zealand
This paper is based on a large, multifaceted, multidisciplinary, collaborative research project that is demonstrably world-class in its purpose, inception and execution - and with great outcomes.
Whilst a substantial financial commitment, a new interior long-haul design not only strengthens Air New Zealand’s competitive advantage, but both the unique Skycouch and Premium Economy Spaceseat and their respective license opportunities also provide a potential new revenue stream.
The paper will take you through the journey of this collaborative and iterative team-based process.
MARKETING / CLIENT BACKGROUND
From the outside, the building is hardly worth a second glance. Perhaps it is a small warehouse or some up-and-coming wholesaler, although no signs or markings provide a hint.