Global Marketing Index, December 2013: Global optimism among marketers remains high
Suzy YoungWarc
- Headline GMI rises 0.8 points, reflecting stable conditions across all regions
- Global marketing budgets also rise to highest ever index value, suggesting widespread uplift in planned spend
- TV budgets rise for the second consecutive month, reaching an all-time high of 53.9
Marketers’ confidence continued to rise in December, according to data from Warc’s latest Global Marketing Index.
The headline GMI measure – which takes into account marketers’ expectations for trading conditions and staffing levels as well as marketing budgets – rose 0.8 points from 57.8 in...