Global Marketing Index, December 2013: Global optimism among marketers remains high

This article summarises the results of Warc's Global Marketing Index (GMI) for December 2013, when Headline GMI rises 0.8 points, reflecting stable conditions across all regions.

Global Marketing Index, December 2013: Global optimism among marketers remains high

Suzy YoungWarc

  • Headline GMI rises 0.8 points, reflecting stable conditions across all regions
  • Global marketing budgets also rise to highest ever index value, suggesting widespread uplift in planned spend
  • TV budgets rise for the second consecutive month, reaching an all-time high of 53.9

Marketers’ confidence continued to rise in December, according to data from Warc’s latest Global Marketing Index.

The headline GMI measure – which takes into account marketers’ expectations for trading conditions and staffing levels as well as marketing budgets – rose 0.8 points from 57.8 in...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands