Nike: Risk everything

This case study details a social/mobile campaign for Nike, the American leader in athletic apparel that combined influencer and content marketing to integrate with the 2014 World Cup storyline.

Nike: Risk everything

Brand: Nike

Lead Agency: Wieden+Kennedy

Year: 2014

This case study by Wieden+Kennedy is an innovative social and mobile campaign that centers around a global sporting event for Nike, Inc., the American multinational corporation and world's leading designer, marketer and distributor of athletic apparel. Combining influencer and content marketing with product placement, a mobile app and integrating it all into the 2014 FIFA World Cup storyline starring well-known football players from national teams and clubs, the campaign emphasized "risk everything" — taking every dangerous life-or-death chance to succeed and outshine your rivals. For Nike, it...

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